APPNEXUS TECHNOLOGY POWERS THE MOST INNOVATIVE TRADING SOLUTIONS AND MARKETPLACES FOR INTERNET ADVERTISING.
WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis For Publishers. In addition, WPP will invest $25 million in AppNexus, adding to the $85 million in funding the company recently raised at a valuation of $1.2 billion.
One of New York’s most successful and highly valued technology companies attracts investment of up to $100 million for opportunistic acquisitions and aggressive expansion in booming markets
AppNexus' advertising systems generate over 120 TB of data everyday, which makes running a mission-critical data pipeline with tight SLAs (encompassing over a 1000 ETL jobs running hourly) an extremely challenging endeavor.
Please join our next Tech Talk on November 12th as AppNexus' Senior Data team, Ersin Yilmaz, Swapnil Pandit, and Ankit Malhotra, give an insider's look of our Data stack and Hi how the team leverages Hadoop, HBase and other technologies and strategies to tame this data.
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