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Optimization Week 2012
Optimization Week 2012
We’re excited to announce AppNexus’ Optimization Week, to be held October 15th through October 19th. We’re devoting an entire week to exploring optimization because it is a critical component of a company’s digital marketing objectives and needs. Understanding how optimization works allows companies to create high ROI campaigns and customized solutions for their clients.
Join AppNexus for Optimization Week to learn:
- The basic components of an optimization engine
- How optimization works
- Innovations in optimization technology
Register for the following sessions during Optimization Week:
- "Demystifying Optimization" webinar: Click here to view
- "Advanced Buying Strategies" class in NYC - Open to clients, only: Click here to register
As the week progresses, AppNexus will be sharing some of our insights and customer success stories. Stay tuned!
If you have any questions about Optimization Week, or need assistance registering for events, please don't hesitate to email us.
Optimization BlogsCPX Interactive
Learn how AppNexus' partnership with CPX Interactive benefits both advertisers & publishers.
Optimization BlogsBlue Mango
Find out how Blue Mango Interactive leverages AppNexus optimization to pick the right impressions for its campaigns.
Spotlight OnCPX Interactive
AppNexus helped CPX Interactive campaigns identify high-performing inventory 230% faster. In turn, this helped CPX increase their publishers’ yield and advertisers’ ROI.
Spotlight OnYellowhammer
AppNexus’ enhanced optimization algorithm finds high-performing inventory faster, allowing YellowHammer to allocate an additional 30% in media spend to optimized inventory.