The World Leader in Real-Time Advertising Technology
In 2007, Brian O’Kelley and Mike Nolet had three major assets: a large comfortable sofa, a notebook filled with ideas, and the experience of having created the first online advertising exchange. With a clean technological slate and funding from the most innovative investors in the tech world, including Ron Conway, Marc Andreessen, and Khosla Ventures; Brian and Mike then built the AppNexus platform specifically for real-time ad serving. The AppNexus team has steadily added a suite of features: optimization algorithms that determine the best bid in real time, a server-side user data store that brings consistency to the fractured Internet landscape, yield management tools, and meticulous brand and fraud safety checks, all designed to make the online ad ecosystem flourish. Today the AppNexus platform has reached its goal: a space where the technologies and ideas being developed in ad industry niches can connect. AppNexus clients have a wide variety of business strategies, all of which they can plug into our platform to make their propositions stronger and even more differentiated. We have maintained a solid track record of business and engineering success by building a team of the sharpest and most tenacious engineers, services staff, and business leaders. It is through this team that we are able to anticipate the evolving needs of the most sophisticated buyers and sellers. The AppNexus management team includes the founders of the world’s first and most successful ad exchanges at Right Media and DoubleClick, as well as leaders from AOL, HP and Vonage. Read more about them by clicking on the link below.