Build A Custom Exchange
BUILD A CUSTOM EXCHANGE
As the competitive landscape intensifies, publishers and premium supply partners are turning to custom exchanges, which combine access to the major sources of RTB demand while maintaining strict control over ad quality and yield. AppNexus provides the best of both worlds, with instant access to quality demand sources, best-in-class yield management capabilities, next generation ad serving capabilities, and the ability to ensure the highest quality experience for their users. Some of the world's largest supply partners - including Technorati Media - use AppNexus to power their real-time custom exchanges.
Our capabilities:
ACCESS TO INSTANT DEMAND
Create new revenue streams
Through the AppNexus platform, you gain instant access to hundreds of demand partners, such as Infectious Media. Combine that demand with your existing buys into one complete strategy for maximum monetization of inventory.
Regulate your custom exchange settings
AppNexus allows you to regulate how transparent your exchange inventory is to buyers by controlling the visibility of your sites, the information shared about them, and which demand partners can buy from you. Your own private marketplace means you remain in control.
Rich media and video
AppNexus supports programmatic buying for a variety of valuable rich media ad formats including video, expandables, interstitials and innovative custom creative types. Enable your inventory for rich media and reap the benefits.
YIELD MANAGEMENT TOOLS
Best-in-class yield management capabilities
Set automated rules based on your own data or rate card, and control the lowest prices being paid for your inventory. Optimize your CPMs by setting price floors based on geography, buyer, audience segment, and more. In addition, we offer the ability to set bid preferences to favor high quality buyers on a percentage or CPM basis.
AD SERVING
A scalable platform built for ad serving
AppNexus provides clients with a next generation ad serving suite. By running your managed and tier-2 business on one unified system, you reduce operational headaches and gain a broader view of your overall strategy. The full-featured AppNexus platform was built specifically for ad serving on both the buy and sell side, with some of the industry's largest clients using it as their server of record. AppNexus processes billions of impressions per day with the help of 4 data centers worldwide.
Real-time enablement for your premium business
Use AppNexus' easy-to-learn real-time bidding technology to trade your remnant inventory on an impression-by-impression basis. By concentrating on the right audiences at the right time, you generate higher demand for your inventory and better ROI.
Consolidated financial clearing to simplify payment
AppNexus mitigates the risk involved with payments and collections and minimizes the operational complexity of financial clearing. Let AppNexus handle the grunt work so you can focus on your true value proposition.
BRAND SAFETY
Human and automated auditing
On the AppNexus platform, offering security and safety for publishers is critical. Sherlock, our proprietary malware scanning technology, is running 24/7 to scan creatives for malware or blacklisted URLs during their lifetime on the AppNexus platform. The AppNexus human audit team reviews thousands of creatives and labels them for content, brand and technical attributes so that you can ensure brand safety for all of your inventory.
Control over ad quality
Enforce which creatives are allowed to run on your sites according to rules that track the language, category, technical attribute, or brand that our auditing team applies to every creative running through your site.
DATA MANAGEMENT
Better monetize inventory with custom integrations
AppNexus offers sophisticated first- and third-party integrations that increase the ease with which you can manage and report on your data. With impression-level views of your inventory, you can gain insight into how advertisers are valuing it. AppNexus works to aggregate and manage your data, while you maintain ownership and control over your information.
Robust reporting provides better insights
Drive actionable insights for your business with our customizable reporting capabilities. AppNexus provides up-to-the-hour information, available in local time zones and multiple currencies, as well as reports on impressions, clicks, and conversions. By offering rapid, sophisticated ways to report on and manage your data, you get nearly immediate visibility into what's working for your inventory, and what's not.
OPEN APIs
Build a custom exchange on our true platform
The AppNexus platform was built with open APIs so you can enhance your custom exchange in any way you can imagine. The ability to integrate your proprietary technology into our platform allows you to advance your business without the cost and complexity of building your own technology stack. As you customize your exchange on our platform, you can deliver tailored solutions to your end clients.
APPNEXUS APPS
Streamline workflow with AppNexus Apps
With the AppNexus App Marketplace, you can embed your functionality directly into AppNexus Console and create your own apps, or take advantage of any publisher tools offered by third party apps. Through the apps platform, customers can streamline and manage their technology relationships with one UI and a single log-in.
Read ACase Study
Microsoft Advertising Exchange realized a 16% increase in revenue and no adverse impact to reserved sales after partnering with AppNexus.