Build A Differentiated Ad Network
BUILD A DIFFERENTIATED AD NETWORK
As competition heats up in the rapidly growing ad tech market, the need to differentiate your business is crucial. AppNexus gives you a toolset to develop an edge, so you can scale your network business while you improve performance. The industry's leading ad networks use the AppNexus real-time bidding platform to access unique supply and demand, optimize yield across thousands of advertisers and publishers, perform sophisticated analytics, and more. Many innovative ad networks go further to develop their own proprietary tools using our open APIs or AppNexus Apps.
Our capabilities:
ACCESS TO SUPPLY AND DEMAND
Expand your reach and broaden your markets
AppNexus works with all leading supply and demand sources, enabling dramatic improvement in reach for your campaigns as well as better yield and fill rates for publishers. Tap into the right users and inventory for your advertisers. We give you access to billions of daily impressions from real-time exchanges and partners. Major demand partners such as Turn create a liquid marketplace, increasing the value of your inventory. With the ability to buy or sell on a CPA, CPC, or CPM basis, the AppNexus marketplace is built to generate value for all players.
OPTIMIZATION
Turbocharge campaigns with our advanced predictive algorithms
The AppNexus platform uses advanced machine learning and probability modeling to match the right ads with the right users. Our optimization system, built from years of industry experience, is unique in its ability to maximize revenue across network-managed publishers and optimize ROI for advertisers on RTB inventory sources.
AD SERVING
A top-of-the-line highly scalable platform
AppNexus acts as the server of record for some of the industry's largest clients. Our highly scalable platform architecture was built specifically for ad serving. Processing billions of impressions per day across 4 data centers around the world, we have the ability to prioritize your direct deals alongside RTB demand. With some of the lowest latency and highest uptime in the industry, AppNexus provides you with a unique ad serving solution.
RTB-enable your business
Buy and sell display advertising inventory on an impression-by-impression basis with AppNexus' real-time bidding technology. This technology allows you to concentrate on the right audiences at the right time, generating higher yield for publishers and better campaign performance for advertisers. Take advantage of our pre-integrated data partners to help narrow down your pools of inventory even further to deliver the best results for your clients.
Consolidated financial clearing to simplify payment
AppNexus minimizes the operational complexity of financial clearing for your real-time media trades. By building your business on our platform, you can mitigate the risk involved with payments and collections. AppNexus handles the hassle, freeing your time to concentrate on your true value proposition.
BRAND SAFETY
Human and automated auditing
When you buy and sell inventory on the AppNexus platform, you can be confident in the safety of your brand. The AppNexus human audit team reviews scans and categorizes thousands of domains daily and reviews creatives to flag them for content, brand, and technical attributes. Sherlock, our proprietary malware scanning technology, runs 24/7 to scan creatives during their lifetime on the AppNexus platform.
OPEN APIs
Build your business on our customizable platform
The AppNexus platform is designed as a foundation for your ad network business. Integrate your proprietary technology with our open APIs and develop a true competitive advantage without the cost and complexity of building your own technology stack. Customize the platform to your needs and deliver tailored solutions for your end clients.
APPNEXUS APPS
Streamline workflow, improve performance
AppNexus has created a groundbreaking apps program for the ad tech industry giving you instant access to leading technology and data vendors, such as Adobe, comScore, and BlueKai. With a single click, you can integrate new capabilities into your network, such as ad compliance, contextual data, custom creatives, user data, and more. With the AppNexus App Marketplace, you can manage your technology relationships with one UI and a single log-in.
DATA MANAGEMENT & REPORTING
Custom integrations to differentiate your business
Our seamless first and third party data integrations increase the ease with which you can reach your desired audience. While AppNexus works to aggregate and manage your data, you maintain ownership and control over your information. Set your visibility controls, maintain the ability to conduct arbitrage, and manage hundreds of your advertisers and publishers at scale.
Better management with tailored reporting
Our granular reporting tools provide you with up-to-the-hour information and are available in local time zones and multiple currencies. With impression level views, our reporting provides sophisticated ways to report on and manage your data, and helps you to drive actionable business insights. Constant feedback lets you continuously improve your business, track your performance, and enhance your business strategies.
YIELD MANAGEMENT TOOLS
Build private exchanges for your clients
AppNexus offers top-of-the-line yield management capabilities to help your network manage its publisher relationships. With the flexibility to set rules about how to sell inventory and who can buy, our platform provides you and your clients with control over your business, all while increasing your profitability.
Read ACase Study
Bannerconnect built a suite of sophisticated analytics and operations tools leveraging AppNexus technology, which resulted in a 22% revenue increase.