"The United Kingdom is critical to AppNexus' international growth and we already enjoy many valuable client relationships in that market. We could think of no one better than Nigel to lead our UK operations, given his wide industry network and deep understanding of real-time bidding," said AppNexus President Michael Rubenstein.

"The launch of CDS Connect and our partnership with AppNexus adds another layer to our already extensive set of monetization offerings for our publishers, enabling them to maximize the value of their audiences while retaining complete control over their brand and business. AppNexus was the clear choice as the global leader in real-time advertising technology, and we look forward to helping our partners unlock increased value through this relationship," said Luke Edson, SVP of Strategy & Operations for Cox Digital Solutions.