OPEN APIs

OPEN APIs

No two AppNexus clients are quite the same. That’s why we built an extensible technology stack with open APIs designed for creative, value-enhancing integrations through an efficient development process.

WELL-DOCUMENTED RESTFUL APIs TO BUILD ON

AppNexus is the only vendor in the RTB marketplace that takes an enterprise software approach to integration. Our platform is exposed to you through professionally produced, well-documented RESTful APIs. We use them ourselves. Our own solutions, such as the AppNexus Console, demonstrate how our API and back-end architecture allow for true extensibility. As an AppNexus Console customer, you can actually see each API call necessary to build our UI and download information for rapid application development and deployment.

INNOVATE ON TOP OF OUR APIs

We support a robust group of developers worldwide and welcome integrations from our clients and ecosystem partners. Combine your own creativity with our open platform and see how far you can push the envelope. We’ve seen many different examples of customer success with this type of innovation including custom management portals, proprietary segment modeling, custom analytics, and dynamic creative integrations. We’ve even gone a step further with the advent of our AppNexus Apps program, which - you guessed it - is built on top of our APIs.