Platform

Platform

Platform

  • BUILD A TRADING DESK

    Successful advertisers apply data-driven insights to compete in the evolving ad tech space. Learn how to build a trading desk without investing in costly, underlying technology. Access and buy inventory at scale without writing a single line of code.
  • BUILD A DIFFERENTIATED AD NETWORK

    The ad network space is competitive; let us give you an edge. Learn how to use the AppNexus platform to improve performance, scale, access advanced analytics, and build proprietary tools to differentiate your network from the competition.
  • BUILD A CUSTOM EXCHANGE

    Your inventory is unique, and your exchange strategy should be too. AppNexus delivers broad access to both brand-focused and direct response demand, powerful yield management tools, and full publisher ad serving capabilities. Learn how to maximize your inventory’s value with our real-time bidding and custom exchange offering.
  • BUILD AN APPNEXUS APP

    AppNexus has created a platform for true innovators to execute on their ideas and connect to all the major ad technology players. Go beyond data integrations to deliver tailored user experiences you embed in our user interface. Maximize your technology's value on an existing, fully mature infrastructure.
  • BUILD ON THE APPNEXUS CLOUD

    To build an industry leading business, you need a solid foundation. We built our robust cloud infrastructure specifically for the ad tech industry. Learn how you can use the same cloud we use for our business to simplify your technology stack, increase performance, and mitigate significant investments in a cloud platform and IT administration.