MAKING ADVERTISING A FORCE FOR GOOD

In today’s vast and chaotic online ad market, it is possible for misleading or even illegal ads to flow through legitimate sources of inventory. This is a problem that cannot be ignored. Along with respecting consumer privacy, protecting the integrity of online ads is paramount to our success as an industry. These issues imperil the entire ad ecosystem and stand in the way of growth. As a result, AppNexus is committed to upholding the highest standards of ad quality.

It’s critical to remember that when you look beyond acronyms such as CTRs, SSPs and DMPs, our industry is actually about connecting consumers — real people — to goods, services and brands. We are taking a stand against sites that traffic in pirated content and deceptive tactics that interfere with that mission and give online advertising a bad reputation.

ACTIONS FOR ONLINE AD QUALITY

AppNexus is doing something to push money away from low quality content and support consumers’ right to privacy:

• Starting July 1, 2012, AppNexus will proactively monitor traffic and refuse to allow clients to run ads on sites that are found to feature pirated content in violation of our policies.
• We are working with clients as we prepare to blacklist domains that promote this activity. See AppNexus CEO Brian O’Kelley’s announcement about this process in February at the IAB ALM in Miami.
• We are actively involved in the efforts of the IAB and the NAI. If you are interested in getting involved, we encourage you to contact them to see what your organization can do.
• Consumers can review the AppNexus platform privacy policy and opt out of having the AppNexus platform used to select ads for them based on their online behavior.
• We take privacy very seriously, as noted in our privacy policy.

We invite you to join us in bringing the industry together to establish a cooperative, self-regulated approach to improving quality within the display advertising ecosystem.